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LOAD FACTOR AND NET INCOME


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'Recommended' prices are just slightly below the price a median passenger is willing to pay, if you're well below the demand you should be safe to increase the price by quite a bit. If you're still having issues making a profit, it's likely that the aircraft you're using is not a good fit for that flight. The price passengers are willing to make do not take anything about the aircraft you're using into account to determine their willingness to pay (reputation impacts associated with your configuration and other aspects like how fast the plane is impact how preferrable your flight is, which plays a role when consideration competition as your passengers might still prefer your airline even at a slightly higher price but it makes no impact when there is no competition).

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