My airline, Aer Lingus, is a full economy airline from Dublin. Anyways, I was playing around with my ticket price. As I lowered it, more profit was being made from more people. Once I hit about $365 for a price, the PAX was not at its max value, I lowered it to like $360 and it tanked from $37,709 to about $11,000.
Is there a way to calculate the ideal ticket price? I always thought it was when you got the full PAX, but it seems not.